The Face, Brains, and Heart of Mama’s Cauldron:
Sarah Edwards
I wanted to feel—and live—better.
I began seeking out relief with cannabis right around the time I started officially writing for clients. I was a new mom living with post-partum anxiety and depression with no local job options and no desire to return to classroom teaching. The isolation and financial strain amplified with the arrival of a pandemic. ‘Traditional’ medication made me feel worse. So, I got certified for medical cannabis in Florida and began writing blogs for people.
It sucked.
As a newcomer, information about cannabis was confusing. My first dispensary trip was incredibly uncomfortable. And I wasn’t sure what brands I could trust. As a new writer, I had no idea how to find clients who aligned with my values.
Clients I could be proud to support.
I founded Mama’s Cauldron to help cannabis businesses improve the industry and experiences for others like me.
Mission
Help cannabis patients thrive by supporting ethical, innovative cannabis businesses through marketing with integrity and creativity.
Vision
A world where businesses that support equitable and safe access to cannabis lead the cannabis industry with quality, integrity, ethics, and equity.
Values
Empowering Consumers
Empowering cannabis consumers by working with consumer-centered businesses. Additional efforts from the Cauldron include advocacy for safe products and education.
Empowering Marginalized Populations
Supporting businesses and advocacy efforts that are owned and operated by: women, People of Color, LGBT* folks, and disabled people.
* Mama’s Cauldron is queer-owned & operated.
The story behind the “Cauldron”
Shout-out to my mom – supportive, even when she’s asking “…why the cauldron?” So, here you go, mom! (And anyone else who is curious).
When I first conceptualized my business, a lot of options went down on paper. Neither chic, corporate-type nor super-Earthy botanical ideas felt right. They all felt like…roleplaying. UGH.
Inspiration came during a nerdy history conversation with friends. My strong interest in the mythology of the Isles put the solution right in my face:
The hearth used to be the literal center of many homes. It was the main source of warmth and light for families and often featured a large cast-iron cooking pot. These pots – cauldrons – sustained families in daily life and required creativity with ingredients.
The significance of cauldrons appears in both Gaelic and Welsh mythos. The Dagda, the father figure of the Gaelic deities in pre-Christian times, had a cauldron of plenty. It never runs out, no matter how many people are fed.
In the Welsh tale of Taliesin, a famous bard, the Goddess-Sorceress Ceridwen brews a potion in her cauldron. She is known for possessing the cauldron of inspiration (Awen).
Mama’s Cauldron was born.