Content Strategy Services

What is a content strategy?

What kind of content are you using for marketing? Is it working?

Should you update the blog every week—or is it better to do it once a month?

What social channels should you promote your content on?

Business owners can be easily spun around. One marketing blog says to do all the things, while another says master one. The reality is that there is no singular answer to what’s best for businesses—each one needs its own game plan.

You need your own custom, data-informed content strategy.

Content strategies cover the planning, creation, delivery, and management of your marketing content. A good one ensures that you’re focusing your resources on content that speaks to the right audience, at the right time, and in the right place.

A content strategy should fit into your larger marketing strategy, but not replace it.

Why do you need a content strategy?

Content strategies keep your efforts—and resources—focused on supporting your business goals.

You could publish a beautiful blog series…but if it doesn’t resonate with your audience, appeal to search engines with the best keywords, or get promoted anywhere, it’s pretty useless.

Beyond the planning, your strategy also covers tracking metrics, progress, and performance. Since you have goal-aligned plans, it’s far easier to measure what is working and what isn’t.

And for growing businesses? Having a clear strategy helps you onboard new talent and grow your team.

What to expect in a content strategy:

Here’s a list of what you may see in a content strategy:

• A content audit
• SWOT analysis
• Overall goals and SMART goals
• Audience and persona research
• Definition of key metrics to measure progress
• Identification of the best content management system (CMS)
• A content calendar or editorial calendar
• Suggest team and resources to support the strategy
• SEO keyword research